Case Studies - Bespoke 4 Business
About Bespoke 4 Business
Bespoke 4 Business are a Poole based Digital Marketing Services company. They specialise in search engine marketing (SEO and PPC) Amongst other things, they produce Google Analytics reports for their clients, which show how well their campaigns are running.
Bespoke 4 Business also have a large number of clients for whom they do web design, eMail marketing, eCommerce and design and print work.
Challenge
Bespoke 4 Business spent over two weeks a month extracting data from Google Analytics and other SEO frameworks for their customers.
They also have a large number of clients and keeping track of them when staff changed or went on holiday was becoming more and more challenging
Solution
Bespoke 4 Business discovered 1BizApp as a local business with mutual contacts
They presented their manual reporting problems to us whilst 1BizApp was still being developed and refined
Working with the 1BizApp development team, they created a module which looked at customers and their Google ID details, extracting data from analytics using a custom written API
They also started using 1BizApp to manage their customers projects and tasks, ensuring all customer information was stored centrally and safely in the cloud storage of 1BizApp
They integrated 1BizApp into their business using selected modules. They only used the areas of 1BizApp that gave their business a market advantage over their compeditors
Result
The time taken to produce SEO reports for all customers was reduced from over two weeks to just two days. This freed up more time to do analytics on the data. This resulted in better analysis and better service to the customers
All customer records are now held centrally so that when staff had vacation time their projects could be continued as all emails, documents, phone call details are held centrally. Also, when staff move on, all their projects and jobs can be picked up without issues.
"Producing monthly report packs did take a member of staff two weeks. It now takes a couple of days, giving us more time to spend working on our clients marketing campaigns maximising their return on investment and our productivity. It’s a big win for us and our customers."
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